Kantar Worldpanel is one of the world's largest market research companies with offices in Ireland, UK, Mainland Europe, Asia and US. With specialisations in six market sectors we combine creativity in research design with experience and innovative use of technology.
Our specialisations are:
|
Consumer Panels – Shop and Scan (in Ireland) |
||
 |
Omnibus & Ad-hoc surveys |
|
|
Healthcare |
|
|
Business to Business |
|
|
TV Audience Measurement |
|
Kantar Worldpanel, Shop and Scan collects information from households north and south of the country, about the products they buy. This enables Manufacturers and Retailers to assess their position within the market, to establish trends in purchasing habits and to gauge the impact of advertising campaigns etc.
Most importantly, it ensures that the goods and services being produced are those that the public wants to buy.
Kantar Worldpanel adheres strictly to the standards required by the Association of Irish Market Research Organisations (AIMRO). Any information supplied to us is treated in the strictest confidence and salesmen will never approach you as a result of your co-operation.
Kantar Worldpanel also complies with the requirements of The Data Protection Act 2018.
If you would like to know more about Kantar Worldpanel visit our corporate website www.kantarworldpanel.com